diff --git a/qt/launcher/win/anki.template.nsi b/qt/launcher/win/anki.template.nsi
index 23d9d3844..70722aab9 100644
--- a/qt/launcher/win/anki.template.nsi
+++ b/qt/launcher/win/anki.template.nsi
@@ -224,6 +224,10 @@ Section ""
   WriteUninstaller "uninstall.exe"
   !endif
 
+  ; Launch Anki after installation
+  Exec "$INSTDIR\anki.exe"
+  Quit
+
 SectionEnd ; end the section
 
 ;--------------------------------